Currently, the region with the world's highest density of high-quality designers is indisputably Switzerland. Swiss graphic design, which is traditionally sparing, is now becoming an international sensation: its designers know how to often take radical creative approaches that are, at the same time, not conceited and give a light impression. The designers' creative approaches are then realized with expert craftsmanship and an obsession for detail. A further element that has helped the popularity of Swiss design a great deal is that its language of forms, which is often reduced, suits the Internet particularly well. For one, Swiss Graphic Design gives an overview of the most talented Swiss designers by documenting the high standard they have for the most typical applications such as vector-graphics, layout, fonts and illustration by showing some of the most remarkable works. The book also impressively proves how important it is for creative professionals the world over to develop their own local solutions and to be consistent in doing so. That is the reason why the book is a must-have not only for graphic designers, but for all who are interested in the visual. The famous Swiss author and professor of semoiotics André Vladimir Heiz could be won to write the preface. His insider point of view is more than just informative and provides for a defintion of the state-of-the-art of Swiss Graphic Design between tradition and revolution.
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