营销学新逻辑探索 2025 pdf epub mobi 电子书

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发表于2025-01-23

营销学新逻辑探索 2025 pdf epub mobi 电子书

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出版者:

作者:Christian Gronroos

出品人:

页数:223

译者:

出版时间:2007-8

价格:388.00元

装帧:

isbn号码:9780470061299

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营销学新逻辑探索 2025 pdf epub mobi 电子书图书描述

The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. The articles build to form a clear picture of the continuous development of the field, leading to a synthesis article and a comprehensive concluding chapter. The author offers an alternative to the mainstream marketing mix logic and has consistently pursued the search for an alternative logic for marketing.

营销学新逻辑探索 2025 pdf epub mobi 电子书

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