Inside the BBC and CNN 2024 pdf epub mobi 电子书

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发表于2024-05-19

Inside the BBC and CNN 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Küng-Shankleman

出品人:

页数:256

译者:

出版时间:2000-10-11

价格:USD 33.95

装帧:Paperback

isbn号码:9780415213226

丛书系列:

图书标签: BBC

Inside the BBC and CNN 2024 pdf epub mobi 电子书图书描述

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but may now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.</P>

Inside the BBC and CNN 2024 pdf epub mobi 电子书

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