This book joins the small but fast-growing literature on marketing and postmodernism. It provides an accessible, critical introduction to the subject, identifies and describes some postmodern practices, highlights the implications of postmodernism for marketing theory and presents a model for the evolution of marketing thought.
發表於2024-12-01
Postmodern Marketing (Consumer Research & Policy) 2024 pdf epub mobi 電子書 下載
圖書標籤: Stephen_Brown PostmodernMarketing
Postmodern Marketing (Consumer Research & Policy) 2024 pdf epub mobi 電子書 下載