泰勒•剋拉剋(Taylor Clark)
齣生於美國俄勒岡州阿什蘭,大學就讀於達特茅斯學院(Dartmouth College)。曾任《維拉麥特周報》自由撰稿人,後為特約撰稿人。本書為他的首部著作。
STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success.Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike.Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
發表於2024-09-18
Starbucked 2024 pdf epub mobi 電子書 下載
書已經不再印刷瞭,所以在多抓魚上買瞭二手書,總體來說物有所值。讀這本書你可以瞭解星巴剋的前世今生,對星巴剋的營銷策略、選址方法、擴張戰略等有所瞭解,並且對星巴剋帝國現象也有很多反思,比如說星巴剋是否提高瞭咖啡種植農的生存地位、是否使其他夫妻咖啡店難以生存、...
評分 評分書已經不再印刷瞭,所以在多抓魚上買瞭二手書,總體來說物有所值。讀這本書你可以瞭解星巴剋的前世今生,對星巴剋的營銷策略、選址方法、擴張戰略等有所瞭解,並且對星巴剋帝國現象也有很多反思,比如說星巴剋是否提高瞭咖啡種植農的生存地位、是否使其他夫妻咖啡店難以生存、...
評分書已經不再印刷瞭,所以在多抓魚上買瞭二手書,總體來說物有所值。讀這本書你可以瞭解星巴剋的前世今生,對星巴剋的營銷策略、選址方法、擴張戰略等有所瞭解,並且對星巴剋帝國現象也有很多反思,比如說星巴剋是否提高瞭咖啡種植農的生存地位、是否使其他夫妻咖啡店難以生存、...
圖書標籤: 商業 經管 文化 咖啡 經濟 經典 成功之道
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評分關於星巴剋大地色店麵,意大利名美式糖漿,中産情調錶象下的咖啡産業壟斷
評分關於星巴剋大地色店麵,意大利名美式糖漿,中産情調錶象下的咖啡産業壟斷
評分關於星巴剋大地色店麵,意大利名美式糖漿,中産情調錶象下的咖啡産業壟斷
評分關於星巴剋大地色店麵,意大利名美式糖漿,中産情調錶象下的咖啡産業壟斷
Starbucked 2024 pdf epub mobi 電子書 下載