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World Branding: Concept, Strategy and Design 2024 pdf epub mobi 电子书

World Branding: Concept, Strategy and Design
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World Branding: Concept, Strategy and Design 2024 pdf epub mobi 电子书 著者简介

This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies , World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe, Audi, The British Library, A Coherent National Brand for Denmark, The Netherlands Ministry of Defence and Scandinavian Airlines.

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发表于2024-09-28

World Branding: Concept, Strategy and Design 2024 pdf epub mobi 电子书

World Branding: Concept, Strategy and Design 2024 pdf epub mobi 电子书

World Branding: Concept, Strategy and Design 2024 pdf epub mobi 电子书


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出版者:Gingko Press
作者:World Branding Committee
出品人:
页数:300
译者:
出版时间:2007-11-9
价格:$49.95
装帧:Paperback
isbn号码:9781584232834
丛书系列:

图书标签: brandcommunication  M_B   

World Branding: Concept, Strategy and Design 2024 pdf epub mobi 电子书 图书描述

This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies , World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe, Audi, The British Library, A Coherent National Brand for Denmark, The Netherlands Ministry of Defence and Scandinavian Airlines.

World Branding: Concept, Strategy and Design 2024 pdf epub mobi 电子书
World Branding: Concept, Strategy and Design 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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World Branding: Concept, Strategy and Design 2024 pdf epub mobi 电子书

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