With the increase in interest in market research and market research techniques, this text is timely. Marketing Research is fully revised and up-dated to incorporate the effects of market research in industry. It begins by putting market research in context within different types of firms. An analysis of data collection, measurement, and analysis provides the reader with many different techniques from which to choose. Studies and research are used to present and support the techniques. Students are also taught how to design and conduct their own research, from start to finish.
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讀後感
PROFESSOR寫的書,不敢亂評價~~ 關於METHODOLOGY的東西怎麼也看不懂...但是內容還是很全麵的.分類也比較清晰易查詢.
評分PROFESSOR寫的書,不敢亂評價~~ 關於METHODOLOGY的東西怎麼也看不懂...但是內容還是很全麵的.分類也比較清晰易查詢.
評分PROFESSOR寫的書,不敢亂評價~~ 關於METHODOLOGY的東西怎麼也看不懂...但是內容還是很全麵的.分類也比較清晰易查詢.
評分PROFESSOR寫的書,不敢亂評價~~ 關於METHODOLOGY的東西怎麼也看不懂...但是內容還是很全麵的.分類也比較清晰易查詢.
評分PROFESSOR寫的書,不敢亂評價~~ 關於METHODOLOGY的東西怎麼也看不懂...但是內容還是很全麵的.分類也比較清晰易查詢.
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