Sell What You Sow!

出版者:Independent Pub Group

作者:Gibson, Eric

页数:304

出版时间:1994-1

价格:$ 32.71

装帧:Pap

isbn号码:9780963281401

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The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.