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How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.
Media Advocacy and Public Health 2025 pdf epub mobi 電子書 下載
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發表於2025-02-08
Media Advocacy and Public Health 2025 pdf epub mobi 電子書 下載
Media Advocacy and Public Health 2025 pdf epub mobi 電子書 下載
Media Advocacy and Public Health 2025 pdf epub mobi 電子書 下載
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出版者:Sage Pubns
作者:Wallack, Lawrence/ Dorfman, Lori/ Jernigan, David/ Themba, Makani/ Wallack, Lawrence (EDT)
出品人:
頁數:240
譯者:
出版時間:1993-10
價格:$ 90.40
裝幀:Pap
isbn號碼:9780803942899
叢書系列:
圖書標籤:
媒體
公共衛生
Media Advocacy and Public Health 2025 pdf epub mobi 電子書 下載
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Media Advocacy and Public Health 2025 pdf epub mobi 電子書 下載