Married to the Brand 2024 pdf epub mobi 电子书

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发表于2024-11-24

Married to the Brand 2024 pdf epub mobi 电子书

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出版者:Gallup Press

作者:William J. McEwen

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页数:135

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出版时间:2005-11

价格:USD 24.95

装帧:Hardcover

isbn号码:9781595620057

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Married to the Brand 2024 pdf epub mobi 电子书图书描述

Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer stories, William McEwen shows that many marketers are great at wooing a "first date" with consumers, but only the best can create a lasting marriage between buyer and brand. The book explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand, and shows how skillful brand management can keep a consumer-brand marriage fresh and satisfying. Tools to rate Engagement Potential and Customer Engagement are also provided, allowing marketers to quickly and objectively rate their own brand's performance.

Married to the Brand 2024 pdf epub mobi 电子书

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