Dr. Lois Frankel attributes being an "avid writer" to having been an avid reader from childhood through the present. As a young girl growing up in New York she would anxiously wait for the next issue of the Weekly Reader to arrive at school so she could scour the back for new books to order at the cost of 25¢ each. Immersing herself in the stories of Little Women, Annie Oakley, Nancy Drew, and Cherry Ames Lois dreamed of one day becoming a writer herself. By the time she reached high school her focused shifted as she planned her career as a psychologist. It was only after her first book, Women, Anger & Depression: Strategies for Self-Empowerment, was published that Lois realized she had fulfilled her long-forgotten childhood dream.

On the heels of the national bestseller Nice Girls Don't Get the Corner Office, Lois P. Frankel turns her attention to the financial mistakes women make, offering advice to help them acquire the wealth they deserve. After her terrific success revealing the mistakes women make that sabotage their careers, Dr. Lois P. Frankel is back to reveal the 75 mistakes women make that prevent them from achieving financial success. From executive to entry level, single to married, every woman needs to know the subconscious behavior that prevents her from developing a healthy and successful relationship with money-from depending on men for financial advice or support to a reluctance for negotiating. Frankel offers help in recognizing these self-defeating behaviors-as well as financial and investment advice and tips to help women claim wealth and riches.