National Wall Street Journal bestseller now in paperback! Secrets of VITO reveals how top-selling CEO's sell their prospects, customers, partners, employees, stockholders, and themselves. It teaches you the strategies and tactics of selling business to business, top officer to top officer, using the language and expertise that command respect from the customer. You learn how to mimic CEO's strategies to increase loyalty from existing customers, handle objections, diagnose prospects, and think strategically. The book details the 10 commandments of CEO's who sell and shares success stories from successful CEO's. It provides you with the insight you need to act like the person at the top and join the most elite force of salespeople in the world. Key features Parinello is the country's foremost expert on selling to top decision-makers Parinello speaks to 200,000 salespeople and other business professionals a year Endorsements from Brian Tracy, Joe Mancuso, CEO and founder of The CEO Club, and author David McNally