The Video Performer teaches students how to perform effectively in front of the camera for maximum communicative impact. This is one of the few texts on the market that deals exclusively with video performance. Practical and skills-oriented, the text contains numerous exercises and activities addressing both verbal and non-verbal communication. The author discusses important topics such as how to work cooperatively with a technical crew, how the unique aspects of television shape the video performance, how to work with media consultants, and the importance of voice production, breath control, phrasing and emphasis in a successful on-screen performance. A variety of performance situations including interviews, broadcast news, and commercials are included. The Video Performer helps any professional who needs to appear onscreen develop the unique skills involved in video performance.