Innovation Management 2024 pdf epub mobi 电子书


Innovation Management

简体网页||繁体网页

Innovation Management 2024 pdf epub mobi 电子书 著者简介


Innovation Management 电子书 图书目录




点击这里下载
    


想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-24

Innovation Management 2024 pdf epub mobi 电子书

Innovation Management 2024 pdf epub mobi 电子书

Innovation Management 2024 pdf epub mobi 电子书



喜欢 Innovation Management 电子书 的读者还喜欢


Innovation Management 电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价
出版者:Oxford University Press
作者:Afuah, Allan
出品人:
页数:400
译者:
出版时间:2003-4
价格:$ 129.89
装帧:Hardcover
isbn号码:9780195142303
丛书系列:

图书标签:  


Innovation Management 2024 pdf epub mobi 电子书 图书描述

Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function. He creates a framework that encompasses the basic questions of the "who, what, when, and where" of innovation, combining the latest theoretical discussion with abundant examples. In this second edition, Afuah explicitly incorporates coverage of the Internet as a technological change and offers an entirely new chapter, "Strategies for Sustaining Profits." The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on globalization, innovation in emerging economies, and the role of government in promoting innovation. In addition to a strong analytical and theoretical foundation, the book offers many pedagogical examples. Most chapters conclude with short practice cases designed to supplement the numerous examples within each chapter. These cases are followed by a list of key terms and questions to stimulate discussion. Innovation Management, 2/e, is an ideal text for business school programs and also provides guidance for executives and managers seeking a better understanding of the value of innovation.

Innovation Management 2024 pdf epub mobi 电子书

Innovation Management 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Innovation Management 2024 pdf epub mobi 用户评价

评分

评分

评分

评分

评分

Innovation Management 2024 pdf epub mobi 电子书


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有