'The advantage of this text is its consistent, strong, and thoroughly researched focus on Communication. The benefits for readers come from this focus, as well as from the accessible language, vivid examples, and engaging suggestions' - Liliana Castaneda Rossmann, California State University, San Marcos 'Written in an accessible and engaging style, there is much to recommend this text as an excellent illustration of practical theory' - William R Cupach, Illinois State University Written in a clear, engaging style Facework introduces a new paradigm that identifies facework as the key to communication within the management of difference. The authors illustrate how facework is a central process in the social construction of both identity and community.Key features include: - going beyond traditional understandings of face to face communication to enrich the concept of facework; - skills and methods appropriate for a face-centered practice of communication in the management of difference; - a wide spectrum of examples of facework, including: building dignity, honor and respect in an ongoing conversations; - a demonstration of fresh perspectives in a clear, engaging and accessible style.