Think all it takes to be successful sportswriter is a love of sports? Read "Sportswriting: The Lively Game" and find out - sports fan is one thing: a sports report is another! Conrad C. Fink, veteran journalist, editor and the author of "Bottom Line Writing: Reporting the Sense of Dollars and Writing Opinion for Impact", provides another common sense, real-life approach for journalism or sports management students wishing to break into the exciting, fast-paced world of sportswriting. In vivid writing that is packed with the realities of sports reporting, Professor Fink provides insight only a veteran journalist can, such as: media strategies for you and your editor; defining your demographic target; what are the new sports values; who are your competitors in the sports arena; learn to write quickly yet with impact; seek out the offbeat and unusual stories your editor and readers want; and, recognize the potential conflicts inherent to sports reporting.