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Traditional Media and the Internet 2024 pdf epub mobi 電子書 下載

Traditional Media and the Internet
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This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.

Traditional Media and the Internet 2024 pdf epub mobi 電子書 下載

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發表於2024-11-15

Traditional Media and the Internet 2024 pdf epub mobi 電子書 下載

Traditional Media and the Internet 2024 pdf epub mobi 電子書 下載

Traditional Media and the Internet 2024 pdf epub mobi 電子書 下載


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出版者:Lawrence Erlbaum Assoc Inc
作者:Schmid, Beat F. (EDT)/ Chan-Olmsted, Sylvia M. (EDT)
出品人:
頁數:150
譯者:
出版時間:2004-10
價格:$ 56.44
裝幀:Pap
isbn號碼:9780805895216
叢書系列:

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Traditional Media and the Internet 2024 pdf epub mobi 電子書 下載
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Traditional Media and the Internet 2024 pdf epub mobi 電子書 下載

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