Introducing Social Semiotics 2025 pdf epub mobi 電子書下載

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Introducing Social Semiotics pdf epub mobi 著者簡介

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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Introducing Social Semiotics 2025 pdf epub mobi 電子書下載

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發表於2025-03-26

Introducing Social Semiotics 2025 pdf epub mobi 電子書下載

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範·魯文教授（Theo van Leeuwen）的《社會符號學導論》（Introducing Social Semiotics）一書，是他於2005年結閤R. 巴特的符號學理論、M. A. K. 韓禮徳的功能語篇分析方法、以及美國心理學傢J. J. 吉布森的視知覺觀點，從多模態角度對社會符號學進行介紹而寫的重要導讀書目。...

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