Encyclopedia of Public Relations 2024 pdf epub mobi 電子書 下載


Encyclopedia of Public Relations

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The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners. With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism. It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society. Topics Covered: - Crisis Communication and Management - Cyberspace - Ethics - Global Public Relations - Groups - History - Jargon - Management - Media - News - Organizations - Practitioners - Relations - Reports - Research and Analysis - Theories and Models Advisory Board Elizabeth L Toth, Syracuse University John Madsen, Rock Island, Illinois Dean Kruckeberg, University of Northern Iowa Kirk Hallahan, Colorado State University Timothy Coombs, Eastern Illinois University Shannon A Bowen, University of Houston A A (Betteke) van Ruler, Free University, Amsterdam Kathleen S Kelly, University of Florida

Encyclopedia of Public Relations 2024 pdf epub mobi 電子書 下載

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Encyclopedia of Public Relations 2024 pdf epub mobi 電子書 下載

Encyclopedia of Public Relations 2024 pdf epub mobi 電子書 下載

Encyclopedia of Public Relations 2024 pdf epub mobi 電子書 下載



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出版者:SAGE Publications, Inc
作者:Heath, Robert L. 編
出品人:
頁數:1128
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出版時間:2004-10-12
價格:USD 415.00
裝幀:Hardcover
isbn號碼:9780761927334
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