Don't Go to the Cosmetics Counter Without Me

出版者:Beginning Press

作者:Paula Begoun

页数:1362

出版时间:2003-1

价格:USD 27.95

装帧:Paperback

isbn号码:9781877988301

具体描述

When women seek reliable information about the relative value and performance of specific beauty products, they consult Paula Begoun. From drug stores and home shopping to department stores and catalogs, Paula Begoun reviews all of the major cosmetic and skin care lines — more than 25,000 including 75 new product lines in this edition. The comprehensive beauty bible from “the Ralph Nader of Rouge” — The Detroit News “Paula is nationally recognized ... She takes the cosmetics companies to task for their puffed-up claims and misleading information.” — The Miami Herald

作者简介

Amazon.com Review

Women spend an extraordinary amount of money on cosmetics--$45 billion a year in the U.S. alone. Now in its fourth edition, Don't Go to the Cosmetics Counter Without Me strikes fear in cosmetics-counter consultants everywhere. First off, Begoun has deconstructed ingredient lists. Ever wonder what methylparaben, propylparaben, and butylparaben are doing in your mascara? And what is diazolidinyl urea? All four are potential irritants, and the latter is a preservative that can release formaldehyde, a class A carcinogen. Buyer beware.

Begoun also lists which companies are cruelty-free and which continue to conduct animal testing. The majority of the book--and that's nearly 800 pages--is devoted to reviews of thousands of cosmetics, from cleansers, foundations, alpha-hydroxy acids, and moisturizers to lip liners, eye shadows, and concealers, all of which Begoun has personally tested. (There are no hair care products listed, as that warrants another book entirely: Don't Go Shopping for Hair Care Products Without Me.)

She's perfectly frank and tells it like it is. (On Revlon's ColorStay Makeup: "goes far beyond the claim of 'It won't come off on him.' It won't come off when you want it to.") You'll learn how to tell when you're being boondoggled by a salesperson, what's overpriced and overhyped, as well as what's overlooked. More than 200 brands are included, along with a helpful summary at the end that lists the best products for each cosmetic category. It should be noted that not only is Begoun a fine consumer advocate, she's also a self-esteem advocate: she mentions time and again that even the best cosmetics won't necessarily improve your life, and that's a point well taken. --This text refers to an out of print or unavailable edition of this title.

读后感

专业上看宝拉的知识无可挑剔,产品知识也很丰富.如果作为美国的消费者,它一定可以作为枕边书.可对我们来说,真的太多太多产品没听过,在万能的淘宝也难买到啊. 再就是希望宝拉能够再拓展思路,把专业触角延伸到咱们亚洲的产品上来~ 个人觉得这本书前头的一些知识非常非常非常有益....  

第一次看化妆品方面的书籍，书中是从原材料去分析化妆品的，把很多欧美大牌的化妆品品牌分析了一下，给我的感觉是大部分化妆品都是忽悠人的，哪怕是奢侈的香奈儿。作者一直推荐自己的品牌，让我觉得很虚假。看完这本书，我做了笔记，记下了化妆品的原材料，后来去商店购...  

如今的过节就等于花钱。 三八节就是女人们购物的充足的理由。商场内一眼望去几乎都是女人，统统在据称是打折的的摊位前伫足。 女人到商场的感觉和男人到赌场的感觉很相似，都象被施了魔法，丧失了理智。 女人爱购物，女人爱占小便宜，女人相信青春永住，只要抓住这三点，就会生...  

前半辈子从几块钱的润肤露到上千块的都用过，充满实验精神，标准白老鼠； 后大半辈子决定在脸上少花银子，唯一的办法就是了解真相。 化妆品可以说是世界上最成功的营销，可能之一，可能唯一。 至于什么是营销？就是用更高的价钱，让人更多次的重复购买，就算成功营销！ ...