Rowntree and the Marketing Revolution, 1862-1969 2024 pdf epub mobi 电子书


Rowntree and the Marketing Revolution, 1862-1969

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发表于2024-12-29

Rowntree and the Marketing Revolution, 1862-1969 2024 pdf epub mobi 电子书

Rowntree and the Marketing Revolution, 1862-1969 2024 pdf epub mobi 电子书

Rowntree and the Marketing Revolution, 1862-1969 2024 pdf epub mobi 电子书



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出版者:Cambridge Univ Pr
作者:Fitzgerald, Robert
出品人:
页数:768
译者:
出版时间:2006-12
价格:$ 148.03
装帧:Pap
isbn号码:9780521023788
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Rowntree and the Marketing Revolution, 1862-1969 2024 pdf epub mobi 电子书 图书描述

Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

Rowntree and the Marketing Revolution, 1862-1969 2024 pdf epub mobi 电子书

Rowntree and the Marketing Revolution, 1862-1969 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
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Rowntree and the Marketing Revolution, 1862-1969 2024 pdf epub mobi 电子书


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