Development and Promotion of Mexico's Tourism Industry 2024 pdf epub mobi 电子书

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发表于2024-11-25

Development and Promotion of Mexico's Tourism Industry 2024 pdf epub mobi 电子书

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出版者:Palgrave Macmillan

作者:Berger, Dina

出品人:

页数:192

译者:

出版时间:2006-4

价格:$ 100.57

装帧:HRD

isbn号码:9781403966353

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Development and Promotion of Mexico's Tourism Industry 2024 pdf epub mobi 电子书图书描述

Today, tourism is one of Mexico's most successful revolutionary projects that played a decisive role in the making of that modern nation. From the industry's birth in 1928 to its boom in 1946, government officials and private entrepreneurs coalesced around tourism to study, develop, and promote it as a development strategy that fulfilled revolutionary goals. Through savvy promotional campaigns that professed goodwill and showcased the modern (martinis) and the traditional (pyramids), tourist boosters refashioned their nation's image from an unruly to a good neighbor successfully attracting U.S. tourists. This pioneering study demystifies the emergence of modern tourism and demonstrates how tourist boosters capitalized on broader shifts in U.S.-Mexican relations.

Development and Promotion of Mexico's Tourism Industry 2024 pdf epub mobi 电子书

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