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Trademarked

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In the first thirty years of trade registration, between 1876 and 1906, over 250,000 marks were registered in Britain. In this book, David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase 'always a bridesmaid, never a bride'. From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.

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發表於2024-11-28

Trademarked 2024 pdf epub mobi 電子書 下載

Trademarked 2024 pdf epub mobi 電子書 下載

Trademarked 2024 pdf epub mobi 電子書 下載



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出版者:Natl Book Network
作者:Newton, David
出品人:
頁數:375
譯者:
出版時間:2008-1
價格:$ 45.14
裝幀:HRD
isbn號碼:9780750945905
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