1 Writing short sentences and clear paragraphs 1
2 Preferring plain words 11
3 Writing tight 53
4 Favouring active-voice verbs 63
5 Using vigorous verbs, and untying noun strings 73
6 Using vertical lists 81
7 Converting negative to positive 89
8 Cross-references, cross readers 94
9 Using good punctuation 96
10 Pitching your writing at the right level 118
11 Six writing myths explored and exploded 125
12 Clearly non-sexist 134
13 Conquering grammarphobia 142
14 Sound starts and excellent endings 151
15 Planning well 157
16 Using reader-centred structure 165
17 Using alternatives to words, words, words 178
18 Management of colleagues’ writing 185
19 Good practice with email 194
20 Writing better instructions 200
21 Clarity for the Web 212
22 Lucid legal language 223
23 Writing low-literacy plain English 234
24 Basics of clear layout 246
25 Keeping errors in Czech: its time to Proof read 265
Appendix: commonest words 272
Sources and notes 279
Index 285
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