A personal photography consultant—available 24/7

After more than thirty years in photography, an industry

veteran speaks out in How to Succeed in Commercial Photography . These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for

focusing on client needs; building a team from today's marketing assistants,

reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers

reveal the missteps they made in their work—and how others can avoid making

the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide.

• Detailed advice for photographers at every career

stage

• Interviews and information from more than

25 professionals

• Part job coach, part life coach, Maitreya offers business

advice plus tips on balancing home and career