Counting on Communication 2024 pdf epub mobi 电子书

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发表于2024-11-19

Counting on Communication 2024 pdf epub mobi 电子书

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出版者:World Bank

作者:Cabanero-Verzosa, Cecllia

出品人:

页数:52

译者:

出版时间:2005-7

价格:$ 11.30

装帧:Pap

isbn号码:9780821362686

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Counting on Communication 2024 pdf epub mobi 电子书图书描述

The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for die project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits.

Counting on Communication 2024 pdf epub mobi 电子书

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