The Old Moore media promotion reached 8.8 million people throughout December and January. In astrology, this is the quality brand. This is astrology used as it ought to be used - as a planner. It identifies the prevailing influences for every day and encourages appropriate positive action accordingly. Presentation qualities make this far and away the best product in its market. Unique graphics enable readers to see good days and bad, months ahead. These daily forecast guides offer the skill and expertise of Old Moore, recognised as Britain's No. 1 astrologer and still the market leader. These daily horoscopes are renowned for their accuracy, forward-looking advice and emphasis on planning. They show readers how to improve their daily life by tuning into the prevailing astrological influences. Focusing not only on the 12 zodiac signs, but also on how to define the influence of the Moon and Venus, the diaries give uncannily accurate personality analysis and enable readers to understand themselves and others better. Every year, word-of-mouth and repeat purchase expands Old Moore's market share.