Political Communications offers a unique insight into the 2005 General Election from the perspective of those who took part as strategists, pollsters and journalists. These contributors, together with leading academic experts, offer a compelling analysis of how the parties, electorate and media participated in the campaign. Besides considering how the polls, key events and leading personalities were reported, the volume also considers the various ways the parties communicated their case as well as how voters perceived the election. Some of the key themes discussed include the level of public disengagement, the refinement and targeting of messages and local aspects of the campaign. Given so much professional effort was expended on a relatively small part of the electorate the collection poses the question as to whether it is still possible to talk of there being a 'general' election in the strict sense of the term.