The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition. New to the Second Edition: - Clearly focuses on the main topic of globalization - Offers a new way to conceptualize and theorize about globalization: This edition delves into two sub-processes of globalization--"glocalization" and "grobalization" - Provides a new way to think about consumer culture and globalization: New material is presented on consumer culture and its globalization as well as the role of branding - Uses a non-technical and accessible style, with many global examples: The examples in this book are drawn from everyday life and global consumer culture that are readily recognizable to students.This text can be used in a variety of courses focusing on the principles of sociology, social change, social theory, globalization, consumerism, and the global economy taught through Sociology departments. It can also be used in courses focusing on globalization, consumerism, and the global economy taught through Political Science and Economic departments.