Print in Fashion is the first and only book to explore cutting-edge print design for fashion through the eyes of the designer. With interviews and studio examples from renowned fashion and textile practitioners such as Eley Kishimoto and Jonathan Saunders, this book guides us through the design process, looks at sources of inspiration and considers the relationship between fashion designer and print designer. From Paul Smith's iconic stripes to the signature paisleys and peacock feathers of Matthew Williamson, Marnie Fogg explores the enduring appeal of print design as a vital expression of the fashion design process. INTRODUCTION AFTER NATURE, ART - recreating the beauty of nature GRAPHICS AND GRAFFITI - the urban environment as pattern VINTAGE - the retro trend ABSTRACT - fashion textiles as one-off artworks FOLKLORE - inspiration from different cultures and places BIOGRAPHY OF CURRENT PRINT DESIGNERS GLOSSARY OF TECHNICAL TERMS