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Mobilising the Audience (Uqp Cultural and Media Policy Series) 2024 pdf epub mobi 电子书

Mobilising the Audience (Uqp Cultural and Media Policy Series)
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发表于2024-06-02

Mobilising the Audience (Uqp Cultural and Media Policy Series) 2024 pdf epub mobi 电子书

Mobilising the Audience (Uqp Cultural and Media Policy Series) 2024 pdf epub mobi 电子书

Mobilising the Audience (Uqp Cultural and Media Policy Series) 2024 pdf epub mobi 电子书


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出版者:University of Queensland Press
作者:Mark Balnaves
出品人:
页数:363
译者:
出版时间:2002-04-01
价格:USD 43.95
装帧:Paperback
isbn号码:9780702232053
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Mobilising the Audience (Uqp Cultural and Media Policy Series) 2024 pdf epub mobi 电子书 图书描述

"Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.

Mobilising the Audience (Uqp Cultural and Media Policy Series) 2024 pdf epub mobi 电子书
Mobilising the Audience (Uqp Cultural and Media Policy Series) 2024 pdf epub mobi 电子书
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