Introduction: This is Not Your Mother's Qiong Yao
Fan Production
Interdisciplinary Improvisation
Organization of Chapters
1. A Short Genealogy
The Politics and Economics of Web Publishing
The Popular Mind
Stud, Farming, and Magic-Space Fiction: Characteristics and Trends
The Pleasure of Repetition
Romantic Love with Chinese Characteristics
2. Addicted to Beauty
Three Players and the Text
Textual Poaching
Time Travel in Danmei Fiction
The Androgynous Reader
Conclusion
3. "Men Conquer the World and Women Save Mankind"
Clues from Interviews
The Supreme Heroine
Three Princesses
Conclusion
4. Rewriting Classics, Righting Wrongs
Tricks of the Trade
Rewriting Classics
Danmei Fanfic
Anti-Qiong Yao Fanfic
Conclusion
5. How to Make Mr. Right?
Seeking Mr. Right?
The Ideal Hero
Who Is More "Economical and Serviceable"?
Reading Zhifou: Strategies and Negotiations
Making Mr. Right
Conclusion
Coda: What Does Chinese Web Romance Do?
Remaking Popular Romance
Creating the Self in a Crowd
A New Woman Born of the E-Age?
Appendix: Glossary of Chinese and Japanese Characters
Bibliography
Index
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