James G. Webster is Professor in the School of Communication at Northwestern University.
Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.
Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media.
Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn’t signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era’s marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
發表於2024-12-24
The Marketplace of Attention 2024 pdf epub mobi 電子書 下載
正如作者詹姆斯·韋伯斯特所說,這本書並沒有提齣明確的做法去吸引數字時代的受眾,但作者提供瞭具有實質理論背景的分析去預測未來整個注意力市場的結構,相信讀者閱讀後,會對“如何吸引數字時代的受眾”有一些啓發。閱讀全書後,我覺得讀這本書更像是讀一篇很長的論文,那麼...
評分正如作者詹姆斯·韋伯斯特所說,這本書並沒有提齣明確的做法去吸引數字時代的受眾,但作者提供瞭具有實質理論背景的分析去預測未來整個注意力市場的結構,相信讀者閱讀後,會對“如何吸引數字時代的受眾”有一些啓發。閱讀全書後,我覺得讀這本書更像是讀一篇很長的論文,那麼...
評分正如作者詹姆斯·韋伯斯特所說,這本書並沒有提齣明確的做法去吸引數字時代的受眾,但作者提供瞭具有實質理論背景的分析去預測未來整個注意力市場的結構,相信讀者閱讀後,會對“如何吸引數字時代的受眾”有一些啓發。閱讀全書後,我覺得讀這本書更像是讀一篇很長的論文,那麼...
評分正如作者詹姆斯·韋伯斯特所說,這本書並沒有提齣明確的做法去吸引數字時代的受眾,但作者提供瞭具有實質理論背景的分析去預測未來整個注意力市場的結構,相信讀者閱讀後,會對“如何吸引數字時代的受眾”有一些啓發。閱讀全書後,我覺得讀這本書更像是讀一篇很長的論文,那麼...
評分正如作者詹姆斯·韋伯斯特所說,這本書並沒有提齣明確的做法去吸引數字時代的受眾,但作者提供瞭具有實質理論背景的分析去預測未來整個注意力市場的結構,相信讀者閱讀後,會對“如何吸引數字時代的受眾”有一些啓發。閱讀全書後,我覺得讀這本書更像是讀一篇很長的論文,那麼...
圖書標籤: 傳播學 communication SocialMedia 社會網絡 sociology Marketing Internet E
挺不錯的,從agency和structure的duality齣發去看audience和media的互動,並且考慮瞭measure。感覺C1、C6寫得好一些,中間一般
評分挺不錯的,從agency和structure的duality齣發去看audience和media的互動,並且考慮瞭measure。感覺C1、C6寫得好一些,中間一般
評分挺不錯的,從agency和structure的duality齣發去看audience和media的互動,並且考慮瞭measure。感覺C1、C6寫得好一些,中間一般
評分挺不錯的,從agency和structure的duality齣發去看audience和media的互動,並且考慮瞭measure。感覺C1、C6寫得好一些,中間一般
評分挺不錯的,從agency和structure的duality齣發去看audience和media的互動,並且考慮瞭measure。感覺C1、C6寫得好一些,中間一般
The Marketplace of Attention 2024 pdf epub mobi 電子書 下載