The Total Package 2024 pdf epub mobi 电子书

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发表于2024-12-02

The Total Package 2024 pdf epub mobi 电子书

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出版者:Replica Books

作者:Hine, Thomas

出品人:

页数:304

译者:

出版时间:1997-8

价格:$ 20.33

装帧:Pap

isbn号码:9780316365468

丛书系列:

图书标签: package 建立品牌平面设计 branding Graphic

The Total Package 2024 pdf epub mobi 电子书图书描述

An American design critic describes the ways in which manufacturers appeal to the emotions in order to sell their products. Marketing people know that they have to trigger desire immediately - and they do so visually, creating packages that make all the right promises, through hidden messages which are intended to play on the consumer's deepest fears and desires. The book traces the art and science of package design from its emergence in the last century to today's most instantly recognizable brand images. It is aimed at students of popular culture, designers, marketing people - and anyone who goes shopping.

The Total Package 2024 pdf epub mobi 电子书

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