John Brooks (1920-1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once in Golconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper's Magazine and the New York Times Book Review.
"More than two decades after Warren [Buffett] lent it to me--and more than four decades after it was first published--"Business Adventures" remains the best business book I've ever read . . . Brooks's deeper insights about business are just as relevant today as they were back then." --Bill Gates, "The Wall Street Journal""The prose is superb. Reading Brooks is a supreme pleasure. His writing turns potentially eye-glazing topics (e.g., price-fixing scandals in the industrial electronics market) into rollicking narratives. He's also funny. . . . He tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce." --"Slate"
The best business book I've ever read.' Bill Gates, Wall Street Journal
'The Michael Lewis of his day.' New York Times
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.
This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
书名:《商业冒险:华尔街的12个经典故事》 点评:1959-69年《纽约客》文章合集,现在读来更像中短篇商业小说集,都是“true story”。 以下按股市、公司、商业、税与货币、个人5类重新排序。 -波动:The Fluctuation 故事:1962年5-28~5-3的一次莫名其妙的股市崩盘,只持...
评分如题 "The Best Business Book I’ve Ever Read By Bill Gates on July 12, 2014 Not long after I first met Warren Buffett back in 1991, I asked him to recommend his favorite book about business. He didn’t miss a beat: “It’s Business Adventures, by John Broo...
评分 评分这个世界充满着不定性,商业世界更加如此。这是一本毋庸置疑的好书。自己居然有种当年看《哈利波特》的感觉,很喜欢这种不生硬的记实叙述。 商业是充满历险的魔法世界。商人们需要拼尽全力的与那只看不见的手搏斗!整本书12个故事之中各种滑稽有趣惊险刺激!每一次都是商业社会...
评分“布鲁克斯的著作很好地说明,经营生意和创造价值的规则从未改变。举例而言,所有的商业努力中都有一个至关重要的因素,那就是人。你是否有完美的产品、生产计划、市场营销都不重要,你需要的是适合的人去领导和实施这些计划。” 以上这段,是比尔盖茨对于这本《商业冒险》的...
business类书居然读的这么费劲,要跪了。
评分business类书居然读的这么费劲,要跪了。
评分business类书居然读的这么费劲,要跪了。
评分business类书居然读的这么费劲,要跪了。
评分business类书居然读的这么费劲,要跪了。
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