"Branding New York" traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
發表於2024-12-02
Branding New York 2024 pdf epub mobi 電子書 下載
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評分結閤Taxi Driver瞭解該時代背景
評分結閤Taxi Driver瞭解該時代背景
評分結閤Taxi Driver瞭解該時代背景
Branding New York 2024 pdf epub mobi 電子書 下載