发表于2024-11-20
Excellence in Brand Advertising 2024 pdf epub mobi 电子书
图书标签:
Excellence in Brand Advertising looks at 25 top agencies that successfully sell sex appeal, lifestyles, solutions, and almost impossible dreams. Part alchemy, part chemistry--these innovative agencies work their magic again and again. Discover all the secrets of how they do it, with in-depth analysis and hundreds of inspiring, intriguing examples that illuminate our consumer culture today.
* What drives consumers to buy? Learn the secrets of 25 top agencies
* Case histories and in-depth analysis
* Insider’s view of how the best ad agencies influence buyers and today’s culture
Excellence in Brand Advertising 2024 pdf epub mobi 电子书