Excellence in Brand Advertising

出版者:Visual Reference Publications

作者:Jim Osterman

页数:200

出版时间:2007-10

价格:320.00元

装帧:精装

isbn号码:9781584710820

Excellence in Brand Advertising looks at 25 top agencies that successfully sell sex appeal, lifestyles, solutions, and almost impossible dreams. Part alchemy, part chemistry--these innovative agencies work their magic again and again. Discover all the secrets of how they do it, with in-depth analysis and hundreds of inspiring, intriguing examples that illuminate our consumer culture today.

* What drives consumers to buy? Learn the secrets of 25 top agencies

* Case histories and in-depth analysis

* Insider’s view of how the best ad agencies influence buyers and today’s culture