3G Marketing on the Internet, Seventh Edition 2024 pdf epub mobi 电子书

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发表于2024-11-18

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出版者:Maximum Press

作者:Susan Sweeney CA

出品人:

页数:200

译者:

出版时间:2006-03-01

价格:USD 29.95

装帧:Paperback

isbn号码:9781931644372

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3G Marketing on the Internet, Seventh Edition 2024 pdf epub mobi 电子书图书描述

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.

3G Marketing on the Internet, Seventh Edition 2024 pdf epub mobi 电子书

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