Acknowledgments ix
Preface / Akira Mizuta Lippit xi
Introduction / Marc Steinberg and Alexander Zahlten 1
Part I. Communication Technologies
1. From Film to Television: Early Theories of Television in Japan / Aaron Gerow 33
2. Architecture as Atmospheric Media: Tange Lab and Cybernetics / Yuriko Furuhata 52
3. The Media Theory and Media Strategy of Azuma Hiroki, 1997-2003 / Takeshi Kadobayashi 80
4. The InterCommunication Project: Theorizing Media in Japan's Last Decades / Marilyn Ivy 101
Part II. Practical Theory
5. McLuhan as Prescription Drug: Actionable Theory and Advertising Industries / Marc Steinberg 131
6. The Culture Industries and Media Theory in Japan / Miryam Sas 151
7. Girlscape: The Marketing of Mediatic Ambience in Japan / Tomiko Yoda 173
8. 1980s "Nyu Aca": (Non)Media Theory as Romantic Performance / Alexander Zahlten 200
9. Critical Media Imagination: Nancy Seki's TV Criticism and the Media Space of the 1980s and 1990s / Ryoki Misono 221
10. At the Source (Code): Obscenity and Modularity in Rokudenashiko's Media Activism / Anne McKnight 250
Part III. Mediation and Media Theory
11. An Assault on "Meaning": On Nakai Masakazu's Concept of "Mediation" / Akihiro Kitada 285
12. Much Ado about "Nothing": The Kyoto School as "Media Philosophy" / Fabian Schäfer 305
13. Kobayashi Hideo and the Question of Media / Keisuke Kitano 328
14. Media, Mediation, and Crisis: A History—and the Case for Media Studies as (Postcultural) Anthropology / Tom Looser 347
Afterword. The Disjunctive Kernel of Japanese Media Theory / Mark N. B. Hansen 368
Bibliography 389
Contributors 413
Index 417
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