Social Media in Rural China 2024 pdf epub mobi 电子书

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Social Media in Rural China 2024 pdf epub mobi 电子书著者简介

Tom McDonald is Assistant Professor in the Department of Sociology, The University of Hong Kong. He received his PhD in Anthropology from UCL in 2013 and has published numerous academic articles on Internet use and consumption practices in China.

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发表于2024-12-18

Social Media in Rural China 2024 pdf epub mobi 电子书

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出版者:UCL Press

作者:Tom McDonald

出品人:

页数:220

译者:

出版时间:2016-9

价格:GBP 15.00

装帧:Paperback

isbn号码:9781910634684

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图书标签: 人类学传播学农村 anthropology Communication 网络社会学网络社会学

Social Media in Rural China 2024 pdf epub mobi 电子书图书描述

China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution?

Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.

Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.

Social Media in Rural China 2024 pdf epub mobi 电子书

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