Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University's Heinz College, where Rahul Telang is Professor of Information Systems and Management. Smith and Telang are Codirectors of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.
Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries -- and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
發表於2024-08-18
Streaming, Sharing, Stealing 2024 pdf epub mobi 電子書 下載
圖書標籤: 商業 Media 經濟 社會 文化 媒體 娛樂業 娛樂
quite fun and very easy to read. 不過entertainment industry想做個研究也真是不容易啊,數據太難搞瞭
評分quite fun and very easy to read. 不過entertainment industry想做個研究也真是不容易啊,數據太難搞瞭
評分為老師的書加上條目真開心:)
評分4.8
評分Bunch of research findings yet not many insightful takeaways - not recommended if you are looking for something fundamentally critical of succeeding in the digital and content space
Streaming, Sharing, Stealing 2024 pdf epub mobi 電子書 下載