在經濟蕭條的時候，或許沒有其他消費市場能像兒童市場一樣，繼續蓬勃發展。兒童是一個龐大的消費群體。傢長們總是非常願意花錢在自己的孩子身上，例如吃穿、玩樂、教育等。為瞭迎閤他們的喜好，商傢們不僅重視自身提供的實際産品和服務，還花很大精力在品牌形象設計上。繽紛的色彩與有趣的圖形總能吸引兒童的眼球，並促進消費。

《兒童平麵》一書收集瞭100多個來自全球各地的兒童品牌案例。這些極富創意的項目包括玩具生産商、零售店、兒童博物館及醫療機構等。通過品牌視覺、包裝、産品與推廣平麵的展示，本書毫無保留地將成功的兒童品牌視覺形象傳達給你！

Perhaps no other consumer market is as unaffected by economic trends as the children’s market. Parents will always spend on their kids, putting their happiness and well being above that of family finances. Wooed by colorful or playful graphics that appeal to the growing population of design conscious, the identities of businesses that cater to children can often be as important as the actual products or services being offered. Graphics for Kids selects some of the best graphics in branding, packaging, product and promotion design from companies that cater to this market including toy manufacturers, retail shops, children’s museums and even medical offices. Prepare to be eyemazed!