The Inevitable

出版者:Penguin Books

作者:Kevin Kelly

页数:336

出版时间:2017-6-6

价格:USD 18.00

装帧:Paperback

isbn号码:9780143110378

具体描述

Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.

作者简介

Kevin Kelly helped launch Wired magazine and was its executive editor for its first seven years. He has written for The New York Times, The Economist, Science, Time, and The Wall Street Journal among many other publications. His previous books include Out of Control, New Rules for the New Economy, Cool Tools, and What Technology Wants. Currently Senior Maverick at Wired, Kelly lives in Pacifica, California.

目录信息

Becoming: Moving from fixed products to always upgrading services and subscriptions
Cognifying: Making everything much smarter using cheap powerful AI that we get from the cloud
Flowing: Depending on unstoppable streams in real-time for everything
Screening: Turning all surfaces into screens
Accessing: Shifting society from one where we own assets, to one where instead we will have access to services at all times.[5]
Sharing: Collaboration at mass-scale. Kelly writes, “On my imaginary Sharing Meter Index we are still at 2 out of 10.”
Filtering: Harnessing intense personalization in order to anticipate our desires
Remixing: Unbundling existing products into their most primitive parts and then recombine in all possible ways
Interacting: Immersing ourselves inside our computers to maximize their engagement
Tracking: Employing total surveillance for the benefit of citizens and consumers
Questioning: Promoting good questions are far more valuable than good answers
Beginning: Constructing a planetary system connecting all humans and machines into a global matrix [6]
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读后感

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