RYAN HOLIDAY is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way; Ego Is the Enemy; and The Daily Stoic. His books have been translated into over 30 languages and sold over two million copies worldwide. He lives outside Austin, Texas, with his family. You can follow him @ryanholiday or subscribe to his writing at ryanholiday.net and dailystoic.com.
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?
Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
• Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
發表於2024-11-07
Perennial Seller 2024 pdf epub mobi 電子書 下載
2001 年中國圖書暢銷榜的第一名是《李想零距離——與米盧的心靈對話》,16 年後,中國隊遺憾止步俄羅斯世界杯亞洲區預選賽 12 強,不幸的是,這本書的銷量也遠遠不如 2001 年瞭。 很多年輕人已經忘瞭當年中國隊進入世界杯決賽圈的盛況,那個時候,可以說是鞭炮齊鳴,鑼鼓喧天...
評分2001 年中國圖書暢銷榜的第一名是《李想零距離——與米盧的心靈對話》,16 年後,中國隊遺憾止步俄羅斯世界杯亞洲區預選賽 12 強,不幸的是,這本書的銷量也遠遠不如 2001 年瞭。 很多年輕人已經忘瞭當年中國隊進入世界杯決賽圈的盛況,那個時候,可以說是鞭炮齊鳴,鑼鼓喧天...
評分2001 年中國圖書暢銷榜的第一名是《李想零距離——與米盧的心靈對話》,16 年後,中國隊遺憾止步俄羅斯世界杯亞洲區預選賽 12 強,不幸的是,這本書的銷量也遠遠不如 2001 年瞭。 很多年輕人已經忘瞭當年中國隊進入世界杯決賽圈的盛況,那個時候,可以說是鞭炮齊鳴,鑼鼓喧天...
評分2001 年中國圖書暢銷榜的第一名是《李想零距離——與米盧的心靈對話》,16 年後,中國隊遺憾止步俄羅斯世界杯亞洲區預選賽 12 強,不幸的是,這本書的銷量也遠遠不如 2001 年瞭。 很多年輕人已經忘瞭當年中國隊進入世界杯決賽圈的盛況,那個時候,可以說是鞭炮齊鳴,鑼鼓喧天...
評分2001 年中國圖書暢銷榜的第一名是《李想零距離——與米盧的心靈對話》,16 年後,中國隊遺憾止步俄羅斯世界杯亞洲區預選賽 12 強,不幸的是,這本書的銷量也遠遠不如 2001 年瞭。 很多年輕人已經忘瞭當年中國隊進入世界杯決賽圈的盛況,那個時候,可以說是鞭炮齊鳴,鑼鼓喧天...
圖書標籤: 商業 寫作 遠讀重洋精品解讀 營銷 原版書 創意 創業 writing
這麼努力勤奮、名利雙收的年輕人,也不過是想給老婆買輛經濟實惠的豐田RAV4。情感纔是金錢事業的載體歸宿
評分《聖經》可以說是當之無愧的長銷書,而本書年前的一本對話訪談錄卻止步暢銷書這個層次,那這兩本的本質區彆到底在哪呢?這本書為我們解答瞭這個問題。更多:https://mp.weixin.qq.com/s/71qSjtcEWYFOP9kh_gf9HA
評分這麼努力勤奮、名利雙收的年輕人,也不過是想給老婆買輛經濟實惠的豐田RAV4。情感纔是金錢事業的載體歸宿
評分高鐵晚點,在候車室看完瞭這本。已經看瞭 Ryan 的幾本書,覺得這真是一個勤奮的年輕人
評分《聖經》可以說是當之無愧的長銷書,而本書年前的一本對話訪談錄卻止步暢銷書這個層次,那這兩本的本質區彆到底在哪呢?這本書為我們解答瞭這個問題。更多:https://mp.weixin.qq.com/s/71qSjtcEWYFOP9kh_gf9HA
Perennial Seller 2024 pdf epub mobi 電子書 下載