Most books on survey research focus on research methodology and are not practical and user-friendly. Susan J Thomas' book will contain information on web-based surveys, a topic missing in most books on survey research. The book includes practitioner-focused workbook with more graphics, sample surveys, anecdotes, simple hints and reminders, checklists. Administrators are under increasing pressure to use data-based decision making, and this guide will provide them with the knowledge and tools to do so with an inexpensive and solid data-gathering tool - the survey.
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