Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous outlets and written for The New York Times, Time Magazine, Washington Post, CNN, BBC, and more.
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
發表於2024-12-24
The Influential Mind 2024 pdf epub mobi 電子書 下載
我們常忍不住去偷偷翻看前任的朋友圈。如果對方過得不好,你可能嘴上叫爽,暗地裏卻不免有些難受。而如果對方過得不錯,你或許挺開心,也或許心底不是滋味。 這時候你會狠狠責備自己一句:“我何必手賤看前任的生活呢!我怎麼就是管不住自己的手呢?” 怎麼辦呢?我們今天要...
評分我們常忍不住去偷偷翻看前任的朋友圈。如果對方過得不好,你可能嘴上叫爽,暗地裏卻不免有些難受。而如果對方過得不錯,你或許挺開心,也或許心底不是滋味。 這時候你會狠狠責備自己一句:“我何必手賤看前任的生活呢!我怎麼就是管不住自己的手呢?” 怎麼辦呢?我們今天要...
評分我們常忍不住去偷偷翻看前任的朋友圈。如果對方過得不好,你可能嘴上叫爽,暗地裏卻不免有些難受。而如果對方過得不錯,你或許挺開心,也或許心底不是滋味。 這時候你會狠狠責備自己一句:“我何必手賤看前任的生活呢!我怎麼就是管不住自己的手呢?” 怎麼辦呢?我們今天要...
評分我們常忍不住去偷偷翻看前任的朋友圈。如果對方過得不好,你可能嘴上叫爽,暗地裏卻不免有些難受。而如果對方過得不錯,你或許挺開心,也或許心底不是滋味。 這時候你會狠狠責備自己一句:“我何必手賤看前任的生活呢!我怎麼就是管不住自己的手呢?” 怎麼辦呢?我們今天要...
評分我們常忍不住去偷偷翻看前任的朋友圈。如果對方過得不好,你可能嘴上叫爽,暗地裏卻不免有些難受。而如果對方過得不錯,你或許挺開心,也或許心底不是滋味。 這時候你會狠狠責備自己一句:“我何必手賤看前任的生活呢!我怎麼就是管不住自己的手呢?” 怎麼辦呢?我們今天要...
圖書標籤: 心理學 英文原版 遠讀重洋精品解讀 腦科學 個人管理 個人成長 Philosophy B
忘記是自然還是科學雜誌 推薦的。不錯
評分7大特點; 大腦天生對新信息好奇,萬年演化時,這會帶來優勢; 喜歡好消息,對壞消息就做鴕鳥;
評分7大特點; 大腦天生對新信息好奇,萬年演化時,這會帶來優勢; 喜歡好消息,對壞消息就做鴕鳥;
評分7大特點; 大腦天生對新信息好奇,萬年演化時,這會帶來優勢; 喜歡好消息,對壞消息就做鴕鳥;
評分忘記是自然還是科學雜誌 推薦的。不錯
The Influential Mind 2024 pdf epub mobi 電子書 下載