The Influential Mind pdf epub mobi txt 電子書下載2025

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Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous outlets and written for The New York Times, Time Magazine, Washington Post, CNN, BBC, and more.

出版者:Henry Holt and Co.

作者:Tali Sharot

出品人:

頁數:256

译者:

出版時間:2017-9-19

價格:USD 28.00

裝幀:Hardcover

isbn號碼:9781627792653

叢書系列:

圖書標籤:

心理學
英文原版
遠讀重洋精品解讀
腦科學
個人管理
個人成長
Philosophy
B

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A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.