The Global Corporate Brand Book 2024 pdf epub mobi 电子书
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发表于2024-12-01
The Global Corporate Brand Book 2024 pdf epub mobi 电子书
The Global Corporate Brand Book 2024 pdf epub mobi 电子书
The Global Corporate Brand Book 2024 pdf epub mobi 电子书
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出版者:AIAA
作者:Michael Morley
出品人:
页数:250
译者:
出版时间:2009-6-1
价格:GBP 38.00
装帧:Hardcover
isbn号码:9781403996633
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The Global Corporate Brand Book 2024 pdf epub mobi 电子书 图书描述
The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations and even nations. A number of current case studies reveal the secrets of some of today's most successful global corporate brands.
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