The Marketing Accountability Imperative 2025 pdf epub mobi 电子书
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发表于2025-01-08
The Marketing Accountability Imperative 2025 pdf epub mobi 电子书
The Marketing Accountability Imperative 2025 pdf epub mobi 电子书
The Marketing Accountability Imperative 2025 pdf epub mobi 电子书
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The Marketing Accountability Imperative 2025 pdf epub mobi 电子书 图书描述
Making accountable marketing decisions to improve the efficiency of spending
In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.
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