Corporate Co-Evolution

出版者:Wiley-Blackwell

作者:Suzana B. Rodrigues

页数:240

出版时间:2008-05-19

价格:USD 74.95

装帧:Hardcover

isbn号码:9781405121644

图书标签:D1、商科719Strategic_business_analysis

Corporate Co-Evolution is a work of major scholarship that develops broad macro-economic principles of corporate strategy by examining and analyzing the history and growth of Telemig, a major Brazilian telecommunications company. Analyzes the different domains of the corporate environment - economic, social, cultural and political - that impact on the evolution of companies Traces the multi-level changes in a major Brazilian telecommunications company, uncovering the dynamics of change over the course of 30 years Develops a broader contextual and historical perspective that enriches our understanding of today’s international corporate environment Includes a general introduction to the complex political factors in the corporate environment that impact the growth of companies Co-authored by internationally-renowned author and business consultant, John Child