Qualitative Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-12-01

Qualitative Marketing Research 2024 pdf epub mobi 电子书

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出版者:Sage Pubns

作者:Moisander, Johanna/ Valtonen, Anu

出品人:

页数:240

译者:

出版时间:2006-5

价格:$ 134.47

装帧:HRD

isbn号码:9781412903806

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Qualitative Marketing Research 2024 pdf epub mobi 电子书图书描述

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.

Qualitative Marketing Research 2024 pdf epub mobi 电子书

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